Their challenge
Operating in a competitive legal market reshaped by the pandemic, Bird & Bird needed to reassess its long-standing variable pay model for fee earners. The firm sought to ensure its approach remained distinctive, effective, and aligned with evolving working practices, while continuing to attract, motivate, and retain talent.
Our solution
Innecto conducted a comprehensive review of the existing scheme, combining stakeholder engagement sessions across all levels with market insights and detailed historical pay analysis. Insights reinforced expected findings and highlighted previously unknown outcomes through assessing fairness, effectiveness, and alignment with culture, enabling the design of tailored, evidence-based options for a future fit variable pay scheme.
The outcome
- Delivered a range of actionable options, from quick-win improvements to full scheme redesign
- Enabled informed decision-making on future variable pay direction
- Identified previously unseen issues through deep data analysis
- Balanced cultural alignment with practical implementation considerations
- Completed within a tight timeframe, ensuring rapid strategic progress
Client feedback
"We had a brilliant experience working with Innecto – Justine, Cathryn and Mark. They delivered our brief, with incredibly tight deadlines. They had just the right balance of sharing their expertise and market insights as well as listening to our views and objectives. The focus groups and feedback sessions with employees and senior stakeholders were skillfully managed to enable the facilitators to obtain good feedback and innovative ideas. Overall a very successful and enjoyable collaboration.”
